June 8, 2019 / Personal Branding, Portraits, Specialty
Why Personal Branding Photography is a Must for Entrepreneurs
Your brand is what communicates who you are to your audience and what sets you apart from the competition.
Visuals play a crucial role in how you portray your personal brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone.
Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact. Professional photos are an asset and will serve you for years to come. Here are a few of the ways that you would benefit from taking professional personal branding photos.
Send them with your press releases. If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.
Use them throughout your website. Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
Place them in your email campaigns. Take your email blasts to the next level by including your photo in them.
Include them on your landing pages. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.
Create a killer bio for events. Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.
Make your email signature memorable. Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.
Add them to your printed marketing materials. If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
Save time. When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
Remember to refresh your photos often so that your personal brand is also reflected accurately.
Ken’s Portrait Photography is ready to help you create a unique personal brand and identity. Schedule your Personal Branding Photoshoot today.
Our studio provides a beautiful, large, and open creative space. There are so many photographic and creative possibilities to capture images for your professional portrait, a family portrait, an engagement portrait, a fashion portrait, a senior portrait, and more! The studio is also a space where our creative team can expand their artistic talents. Whether it is hand painting a new backdrop, developing new props, shooting video, or recording audio, our studio is always filled with creative activities centered around making you look your best.
The studio for Ken’s Portrait Photography is located right on the southwest corner of West Capital Park in Albany, NY. In addition to what can be created in the studio, this historic and architecturally rich area provides beautiful backdrops for acting headshots, professional portraits, couple portraits, senior portraits, family portraits, engagement portraits, and wedding portraits.
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